top of page

About Us

GoUp Production


GoUp Production is a rental - production company which offers one of the largest collections of backline equipment for hire in the Central and Southeast Europe.
Our Team members are all musicians, so they genuinely understand your band’s touring needs and are on hand to manage every aspect of your musical equipment hire.

Our philosophy:

perfection in every detail, excellence in every performance.

Introducing GoUp Production: Your backstage partner for flawless performances. Behind every great show lies impeccable backline equipment – the heartbeat of any performance. We understand the pivotal role it plays, which is why we go beyond traditional equipment rental.


Our mission is to provide a seamless Full-Service experience, from rider coordination to showtime, ensuring both organizers and musicians are catered to with precision and professionalism.


With years of experience working directly with artists, tour managers, and production teams, we guarantee a performance-ready setup.

GoUp Production team

Our Founder

Max Gregor

Max is a Slovenian live sound engineer, founder of GoUp Production, and music editor for Radio Slovenia International. He co-founded the electro-rock band ZircuS in 2002, where he played bass/guitar and booked gigs until 2015. From 2005 to 2015, he was a promoter/booker for clubs and festivals in Slovenia and the region.

In 2012, he transitioned to live sound engineering, working in the UK at venues like O2 Academy Bristol and Islington Assembly Hall. He mixed for bands such as Myles Kennedy, Gretta Van Fleet, and Lizzo, etc.

In addition to his professional endeavors, Max is deeply committed to advocating for mental health awareness within the music industry, recognizing the unique challenges and pressures faced by artists and professionals alike. 

Our founder Max preparing the drums set on stage
bottom of page